Buzz Marketing for Technology

JULY 7, 2008

If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). Social Media is really just facilitating what are actually much more natural human interaction behaviors than traditional web was able to support. Book Reviews. Online Community Report.

Social Media 100

Social Media Communities Wiki Work Management 100

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). 237 posts from The Drama 2.0 But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Directive Agency

JULY 26, 2016

If an agency not only gets it, but can help you through it, they’re a winner in my book. Most of the in-house marketers that I have dealt with are generally SME’s (subject matter experts) within the organisation. If their recommendation include things like article submission, content spinning, web 2.0

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76