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Why we care about B2C marketing: A guide for marketers

Martech

Provides instant access to music, books, and other media for an annual fee. Most B2C marketers will need capabilities for ecommerce, content (content management systems and digital asset management), social media and a way to analyse customer data. The program: Incentivizes shopping on Amazon.com through free shipping and returns.

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The pendulum swings to composable stacks: Tuesday’s Daily Brief

Martech

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. Cohen , Sr Principal Analyst, Gartner. Quote of the day. “No