30 Lessons from 30 Blog Posts in 30 Days
NOVEMBER 30, 2011
Though no one’s going to hand me a blogger’s version of their badge, I feel something akin to the mixture of pride and relief all those successful NaNoWriMo writers must be experiencing today. Write about other bloggers.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored.
7 SEO Tactics Most Marketers Ignore
JULY 29, 2016
How many companies have even done the basics of SEO ? SEO is in some ways one of the most neglected parts of a content marketing program, or any online marketing program. You only have to look at how much budget SEO gets. And search engine traffic converts: “ SEO leads have a 14.6%
The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.
The state of the blogger outreach union ten years on
MARCH 8, 2016
I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogger Outreach is Hard.
SEO: 3 Things Journalists and Bloggers Can Learn
Writing on the Web
FEBRUARY 21, 2013
From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. The point I want to emphasize is that everyone, journalists, bloggers, and even fiction writers can apply the SEO basics and become a better writer.
19 Excellent Guides to SEO Link Building
SEPTEMBER 16, 2014
But like SEO more generally, it has evolved. Image credit: SEO Book. Rae Hoffman interviews 10 SEO pros as well as providing her own answers about link building strategies and tactics for the post-Panda and Penguin search environment.
The Ultimate List of Websites Every Blogger Should Bookmark
SEPTEMBER 10, 2015
All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. Want to learn more about how to do keyword research for SEO?
How to Make Your Job Descriptions More SEO-Friendly
SEPTEMBER 22, 2016
Therefore, to get the most out of your job postings, you’ll need to start thinking like a search engine and following best practices for search engine optimization or SEO. Here are 6 SEO tips to jumpstart your posting performance: 1.
10 soul-grabbing brands that prove you don’t need SEO to succeed
grow - Practical Marketing Solutions
FEBRUARY 16, 2015
If Blogger Joe Smith from Paducah Kentucky had written precisely the same post that Seth wrote, I probably never would have seen it … and that has everything to do with this serious problem we all face of overwhelming content density.
Nine More Expert Guides to Local SEO
AUGUST 19, 2013
It’s low-hanging fruit, and even if many of your customers aren’t local, prospective partners, journalists and bloggers (who may write about your company), prospective employees, investors and others are. Marketing Research Chart: Which local SEO tactics are organizations using?
4 Tips to Prepare for Google's Ever-Changing SEO Strategy
APRIL 28, 2014
In 2013, we not only saw updates to two of the most significant Google algorithms — Panda and Penguin — but also the release of Hummingbird, all of which affect SEO efforts to a great extent. This means that mobile performance will have an even greater impact on SEO rankings.
23 Expert SEO Link Building Guides and Tools
MARCH 19, 2013
Six Degrees Of SEO Bacon & B2B Link Building Q&A by Search Engine Land. 10 Extraordinary Examples of Effective Link Bait by The Daily SEO Blog. The 10 Golden Rules to Attracting Authority Links by The Daily SEO Blog.
SEO Best Practices For Your Blog
B2B Marketing Insider
DECEMBER 30, 2015
There are millions of bloggers around the world publishing new content every day. The post SEO Best Practices For Your Blog appeared first on Marketing Insider Group. If so many other companies are blogging too, why should you invest time and resources in business blogging? You should just avoid it altogether, right? Wrong. Business blogging is no longer a nice-to-have for your company, it is a must for several […].
Blogger outreach is earned media PR, isn’t it?
JUNE 26, 2012
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.
How NOT to pitch a blogger
SEPTEMBER 20, 2011
Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. Bloggers will always call you out if they sense you’re just calling it in. Bloggers did not fall of a turnip truck.
How to Hire the Perfect Person to Run Your SEO
AUGUST 12, 2016
Having good content goes a long way to being found on the web, but you can sweeten the odds with well-executed search engine optimization (SEO). And to make that happen, you need to find and hire the right SEO talent. Crafting Your Ad & Attracting SEO Talent.
28 (of the) Best Business Blogging Guides and Tips of 2013
JANUARY 27, 2014
Jeff Bullas provides 20 tips to help bloggers create a steady stream of fresh content, including creating lists, republishing infographics, curating content (kind of like this post), reporting news, analyzing research results, and reviewing tools or applications.
The Biggest SEO Blunders of All Time
JUNE 19, 2014
In the world of SEO, we call that using black hat tactics. But here''s the thing: If black hat SEO can give your numbers a big boost and get you the results you need, why not go for it? Check out our new guide, 10 SEO Mistakes to Avoid During Your Next Website Redesign.).
5 Trends from New Blogger Survey That Probably Won't Surprise You
It's All About Revenue
SEPTEMBER 30, 2015
Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. How Frequently are Bloggers Publishing? What Media are Bloggers including in their Content?
How Sujan Patel Writes Six Top-Ranking Blogs Every Week
MARCH 3, 2017
Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer. As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity?
The Many Roles of an SEO Professional; What an SEO Tactician Does
AUGUST 22, 2013
I have a new SEO book being published next month, and as a preview, I just wanted to shed some light on what an SEO professional does, because there seems to be some confusion on what we do on a daily/weekly/monthly basis. Chapters are: Why SEO; and the Importance of Rank.
58+ Resources to Master SEO Copywriting
NOVEMBER 7, 2014
If you want to be competitive as a copywriter, your work needs to be optimized for SEO. 92% of marketers say that content creation is very effective for SEO. It is definitely effective, but only if you know how to create content that’s perfectly optimized for the latest rules of SEO.
Consumer Brand SEO Pulse: 7.23.15
JULY 23, 2015
Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods.
3 SEO Basics for Content Marketers
It's All About Revenue
NOVEMBER 12, 2014
Over the past few years, we’ve seen an explosion of content on the web - from individual bloggers discussing niche areas, to businesses muscling in on the act and trying to grab their customers’ attention. Here are the three SEO basics all content marketers must get their heads around: 1. Key Terms - Anyone who has a vague idea about SEO knows that, on some level, it’s all about key terms.
The Modern Nonprofit's Guide to SEO
OCTOBER 6, 2016
SEO can be a funny thing. Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. It also means your SEO work is never done. Your SEO might be awesome right now.
Earned-media micro-influencer marketing master class
OCTOBER 18, 2016
Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Blogs (including online journalists, curators, aggregators, group blogs, and bloggers).
SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
OCTOBER 30, 2012
It’s easy to get a basic SEO strategy in place when your company is young, but there are actually quite a few SEO tactics that can help bring a business to the next level. You should hire an SEO expert at some point in your company just to make sure you’re on the right track.
Maximize Blog Traffic with Top 27 SEO Plugins
JUNE 20, 2014
In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Yoast WordPress SEO. All in One SEO Pack. SEO Ultimate. Website loading speed also affects SEO.
The Harsh Realities of SEO That No One Tells You
JULY 8, 2014
But there are many bloggers and SEO "gurus" who are guilty-by-omission in that they’re portraying search engine optimization through rose-tinted glasses. Any time something as complex as SEO is painted in such broad strokes, things will be left out.
12 SEO Experts Weigh In on SEO 2014 Predictions
JANUARY 3, 2014
SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. What big changes to the SEO industry do you predict will take place this year? How are your own SEO priorities changing? Non-SEO Focus.
Blogging for SEO: How to Write Blogs that Rank on Page One
DECEMBER 22, 2016
You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO.
18 (of the) Best SEO Link Building Guides of 2011
APRIL 16, 2012
Links still matter for SEO. Discover the answers to those questions and more here in 18 of the best SEO link building guides of the past year. ” Ten SEO Link Building Strategies by AboutCrawler.com. Actionable Link Building Strategies by The Daily SEO Blog.
Audienti merges SEO, Advertising, and Influencer Engagement services
DECEMBER 29, 2015
When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. Now, most of the folks who reach out to me looking for blogger outreach want the Google Juice more than they want the brand media mention.
Why Quality Content is the Core for Any SEO Strategy
AUGUST 8, 2014
Is quality content the backbone of your SEO strategy? SEO Strategy: What Is High-Quality Content? It incorporates valuable keywords naturally based on SEO best practices. Then, theres the indirect benefit of having a quality content SEO strategy in place. Image source.
40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
NOVEMBER 14, 2011
Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). 20 SEO Tips You Either Forgot or Didn’t Know! Mobile Search and Local SEO What’s the Future of Mobile Search and SEO?
23 Outstanding Social PR Guides
JULY 22, 2014
But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Are they still important for SEO?