Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. This would answer questions like: - out of your customer base, how many are key influential mommy bloggers. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier.

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Convince & Convert

JULY 14, 2010

There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results.

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Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

APRIL 22, 2010

In other cases, they are the new influencers, bloggers and taste-makers. If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4.

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