The Trick to Increased Revenue: Better Sales Lead Qualification Criteria
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JANUARY 22, 2019
They are bottom-funnel leads.”. This is a little different than a marketing qualified lead, or “MQL.” These are leads that have shown a direct interest in your product/service through a specific marketing channel. So MQLs are good, however, SQLs are better. Maybe they’re a blogger who is writing for a competitor.
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