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Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

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Invest in digital and social selling training to upskill your teams!” Some orgs are even ditching the MQL (Marketing Qualified Lead) and SQL (Sales Qualified Leads) acronyms and are going with a unified PQL (Product Qualified Lead). ” Formalization and Incentivization Around Cross-Training. Trish Bertuzzi.