The Trick to Increased Revenue: Better Sales Lead Qualification Criteria
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JANUARY 22, 2019
We tend to get caught up focusing on more: More sales, more traffic, more leads. They are bottom-funnel leads.”. This is a little different than a marketing qualified lead, or “MQL.” So MQLs are good, however, SQLs are better. This is audience selection 101 for those of you who advertise. More is not always better.
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