Onalytica B2B

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Interview with Ann Handley

Onalytica B2B

Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.

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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. We live in a connected, mobile first world which moves faster than ever. With this social media explosion comes the increase in social media influencers.

PR 100
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Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

While every brand is different, B2C brands tend to gravitate towards more image-centric social media platforms such as Instagram, as well as Blogs, Facebook YouTube and Twitter, whereas B2B brands favour Twitter, Blogs and LinkedIn. “Often marketers just look to where their audience’s attention is.

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