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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Home of Chief Content Office Magazine and THE event Content Marketing World. Intel – Intel – A global B2B technology innovations company – news, views and events about global tech innovation. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Anywhere we’re needed – [link].

Twitter 100
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Marketing Automation is Not Marketing Strategy

ViewPoint

Their data shows that companies using automation combined with a reasonable lead management process—inquiry generation, qualification, nurturing and hand off to sales—produced four times the sales volume of companies with automation but with weaker processes. Are there other success factors in B2B marketing automation you can share?

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Marketing Automation Catching On Fire

The Effective Marketer

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

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The Ultimate List of B2B Marketing Tools

Zoominfo

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. Event Marketing.

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The Ultimate List of B2B Marketing Tools

Zoominfo

Salesforce Marketers can utilize Salesforce’s automated lead management and scoring capabilities. The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars.