ViewPoint

FEBRUARY 27, 2014

Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. Are there other success factors in B2B marketing automation you can share?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Zoominfo

AUGUST 7, 2018

Event Marketing. 91% of over-performing businesses place a greater emphasis on live events as a marketing channel, compared to underperforming businesses or businesses performing as expected ( source ). If you’ve worked in marketing for any length of time, you know email can be powerful.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

Event Marketing 91% of over-performing businesses place a greater emphasis on live events as a marketing channel, compared to underperforming businesses or businesses performing as expected ( source ). Email Marketing If you’ve worked in marketing for any length of time, you know email can be powerful.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. If marketers aren't already thinking about employee and customer advocacy they will be behind. Freelance Content Creator / Blogger / Copywriter. Here's an example from the blogger survey.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62