Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice
Engagio
JANUARY 9, 2017
If you want to win in 2017, the whole org must work together on demand gen. It is a way of running your sales and marketing machine (just like Demand Gen and Inbound are ways of running your marketing machine). Senior Analyst, Demand Generation Practice, TOPO. ” ABM KPIs Move Closer to Revenue. Eric Wittlake.
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