CMO Coffee Talk with Play Bigger – Recap and Q&A, as seen on PlayBigger
6sense
NOVEMBER 9, 2021
And that is still a very valid and important step to understanding how well you are matching your products to the market and customer’s needs. Dave Peterson – Play Bigger: What we wanted to do at Play Bigger is move category design from this lost art back to the executive team. Categories live everywhere in the consumer world.
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