Remove Blogger Remove Conversion Rate Remove CPM Remove PPC
article thumbnail

Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. CPM rates are up 41%.

article thumbnail

Social Media Marketing Terms – 45+ Terms Explained and Simplified

Magisto

CPM (Cost Per Mille) – The cost per mille corresponds to the average amount of money that you are spending for 1,000 impressions of your ad content. While the cost per click helps you measure conversion rates and other conversion metrics, the cost per mille enables you to understand how your brand awareness performs.