Onalytica B2B

JULY 8, 2015

In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. What if you just wrote a new blog and you have no idea what influencers would be interested in your content? Twitter Handle.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

SEPTEMBER 20, 2017

Not only is it important to understand who influences your target audience, but it’s important to understand exactly how (content and messaging) and on what social channels this is on, so that you’re able to tailor your existing marketing strategy accordingly. But don’t consider the relevancy of their attention.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

SEPTEMBER 27, 2017

Engaging with and sharing influencers’ content, with the intention of co-creating content together that will add value to: 1) your brand, 2) yours/their target audience 3) the influencer. E.g. A human rights charity building a relationship with a human rights advocate, by sharing and engaging with their content.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219