Convince & Convert

MAY 26, 2010

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. Stelzner on Vimeo.

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Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? On a related point, overlap in social media isn’t as large as we (or at least me) thinks it is. #19

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Convince & Convert

MARCH 16, 2010

But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience. Why Twitter's Not All That [link] [link] Jeff Phillips But is it more business-centric? Don’t get me wrong.

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