article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. This would answer questions like: - out of your customer base, how many are key influential mommy bloggers. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier.

article thumbnail

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. As such, it should compliment, enrich and accelerate the strategies ALL good marketing professionals are already engaging in and, ultimately, the executive vision for the company in question. .&#

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

One good New Years Resolution is to join other bloggers and take a step towards transparency from the companies who profit from your blog writing by NOT writing April 15, 2010. How do the companies that request publishers allow them to latch onto and resell their work, value the publishers and this content? What % are you sharing with me?

article thumbnail

Is Social Media Too Big For Its Britches?

Convince & Convert

In other cases, they are the new influencers, bloggers and taste-makers. Someone should write a book about that (oh wait, I am). Someone should write a book about that (oh wait, I am). Someone should write a book about that (oh wait, I am). Someone should write a book about that (oh wait, I am).