Remove Blogger Remove Books Remove Disintermediation Remove Outreach
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Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

” The Book-Ends of Commmunication. “Companies focused on Account-Based Everything business development will invest heavily on the ‘book ends’ of communication. If you are transactional, you are going to continue to be commoditized—and eventually disintermediated by technologies of one form or another.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Blogger Relations. Recently we discussed key issues for the B2B “C&# suite and some key points highlighted in his book.