Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice
Engagio
JANUARY 9, 2017
” The Book-Ends of Commmunication. “Companies focused on Account-Based Everything business development will invest heavily on the ‘book ends’ of communication. If you are transactional, you are going to continue to be commoditized—and eventually disintermediated by technologies of one form or another.
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