Customer Experience Matrix
NOVEMBER 19, 2008
So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. Yet there are so many more vendors I could add. How to choose?
Customer Experience Matrix
FEBRUARY 26, 2009
If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. You’re also spending way too much time worrying about my blog, although I appreciate the attention. I think that’s enough wisdom for one blog post, so I’ll end this one right here.
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Customer Experience Matrix
JULY 8, 2009
As the entries in the first column indicate, I've reviewed nearly all these vendors in either this blog or the Raab Guide to Demand Generation Systems. The links all point to blog entries.) The only vendor with a really major drop in ranking was Lead Genesys , another long-time industry participant. How about it guys?
Customer Experience Matrix
APRIL 28, 2009
The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems.
Customer Experience Matrix
FEBRUARY 4, 2009
I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Just kidding.or
Online Marketing Institute
JULY 31, 2009
The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The technology appears useful at both ends of this spectrum.
Online Marketing Institute
JULY 31, 2009
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.) The good news?
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