All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help
Lattice
NOVEMBER 13, 2015
In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. Take it a step further and develop talking points, tips, hints and best practices so sales can have the most engaging conversations with prospects. about a web user that make show some intention or future action.
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