Metadata

JANUARY 18, 2023

For example, you could post snippets of a webinar on LinkedIn or summarize a blog post on channels your ICP frequents, like Facebook or Reddit. Typical metrics to look at here are blended cpSQO and SQO created. This is demand creation in its purest form, and it’ll help you create desire and interest for your product or category.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Bluetext

MAY 8, 2023

In today’s blog post, we’ll run through over 50 sales and advertising-centric acronyms; some you need to know, most you should know, and others you may never come across and probably don’t need to memorize. UTM (Urchin Tracking Module) A simple code added to a URL to track where your website traffic is coming from.

Lead Ranking 26

Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26

Ledger Bennett

DECEMBER 28, 2020

Data, technology and buyer demand for personalized digital and self-serve experiences drive home this point: Marketing needs to function further down-funnel with Sales moving further up-funnel on the path from Attention > Interest > MQL > SQO > Closed Won. Refocus from ABM to URM.

Lead Ranking 52

Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies 52