Customer Experience Matrix

NOVEMBER 18, 2009

I also promised a blog post on the topic. B2b marketing automation) vendors, with links to my reviews where I've written one. Tags: demand generation marketing automation software selection demand generation. This has more to do with the degree of personal selling (and after-sale service) than anything else.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Neolane may be the most similar, since it also straddles the business and consumer marketing worlds. But consumer marketers also need inputs from transaction systems. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. How to establish a voice of authority in a blog - Chris Koch , April 9, 2010 A few weeks ago, I wrote a post about how to get others to blog.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40