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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Blog A regularly updated website or web page. Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. See White Hat SEO. Either operated by a single person or a group from the same company.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Blog A regularly updated website or web page. Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. See White Hat SEO. Either operated by a single person or a group from the same company.

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16 marketing automation platforms your organization should consider

Martech

Delivers intuitive inbound and outbound multichannel marketing, contact capture, scoring, segmentation, targeting and lead nurturing. Offers rules-based or predictive lead scoring for any data point including email and website actions, social media metrics and form captures.