Social Media Marketing Tools For B2B Marketers
Tomorrow People
APRIL 12, 2013
But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign. Lead Capture. Leads are the essence of most B2B marketing campaigns.
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