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Social Media Marketing Tools For B2B Marketers

Tomorrow People

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign. Lead Capture. Leads are the essence of most B2B marketing campaigns.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign. Lead Capture. Leads are the essence of most B2B marketing campaigns.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy.

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Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. So it’s huge that we have some way of managing what happens to this leads after the event is over. Transcription.

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Lead Liaison Announces Next Iteration of Event Lead Management, GoExhibit!â„¢

Lead Liaison

Dallas, Texas – Lead Liaison first launched their event lead capture solution, GoCapture!â„¢, They have rapidly become the global leader in event lead management. The enhancements allow companies to customize the lead capture experience with brand colors, logos, other custom content such as explainer videos or maps.