SalesIntel

AUGUST 14, 2023

In this blog, we’ll delve into five powerful paid ad tactics that not only align with your CFO’s financial mindset but also help you unleash the full potential of your marketing campaigns. Nurturing leads and building relationships can increase customer loyalty and word-of-mouth referrals, which are invaluable in the B2B world.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Metadata

JANUARY 8, 2024

It’s time to ditch your differences and collectively agree on shared metrics that prove your campaigns are bringing in high-intent leads who are easy to convert into pipeline (and eventually revenue). These are the demand generation metrics you should measure instead The word “reimagine” might be intimidating right now.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Metadata

DECEMBER 8, 2021

Exactly how you measure this will depend on whether you’re marketing software versus services; but, at the end of the day, your marketing needs to be generating high-intent leads. Buyers are researching and evaluating in places that companies can’t track directly: Communities Organic social Podcasts Review sites Word of mouth.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98