Blog Gartner Guidelines ROMI 
Convince & Convert
SEPTEMBER 21, 2010
I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)
Valasys
JULY 16, 2019
According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). Product Emails (These emails are specifically those about product-specific campaigns.
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