Blog Disintermediation Gartner Marketo 
xiQ
AUGUST 8, 2015
But Gartner research (see here and here ) indicates a very different contemporary buying reality. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Rather than moving sequentially through a funnel, buyers actually work through four parallel streams to make a purchase decision.
xiQ
AUGUST 8, 2015
But Gartner research (see here and here ) indicates a very different contemporary buying reality. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Rather than moving sequentially through a funnel, buyers actually work through four parallel streams to make a purchase decision.
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