Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” He has also been a frequent contributor on CDPs to the Gartner Blog Network. That’s a great place to start, but the CDP space is constantly evolving. In your inbox.

Enterprise Management 94

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 94

Martech

SEPTEMBER 16, 2022

sign up for a newsletter, place an order, ask for more information, etc.). guides, articles, blog posts, graphics, videos, social posts, etc.) website, blog, social media). webpages, blog posts, e-commerce product pages, etc.). Content, in this context, includes written or visual assets (e.g.,

Digital Asset Management 132

Digital Asset Management Paid Content Work Management Marketing Management 132

ClickZ

AUGUST 16, 2022

You can do this in many formats, from blog posts to infographics, white papers to podcasts, and much more. A few examples of how you can do this include: Newsletters : You can use your company’s newsletter to capture your audience’s email addresses. Set up a digital experience platform (DXP).

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128