Engagio

SEPTEMBER 9, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Well-versed in monitoring and optimizing Marketing across channels. Ongoing management of data (de-duping, enriching, etc.). This is it.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

LeanData

JUNE 24, 2014

Hence, the erosion of these channels has led to a new set of marketing imperatives. Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

Hence, the erosion of these channels has led to a new set of marketing imperatives. Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

Heinz Marketing

AUGUST 5, 2021

I hope this blog post serves as a starting point if you’re interested in ABM platforms or a great resource if you’re looking to brush up on a few platforms out there. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data.

Account Based Marketing 120

Account Based Marketing ABM Marketing Automation Services De-duping 120

Digilant

NOVEMBER 5, 2019

Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels. .

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40

Digilant

NOVEMBER 5, 2019

Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels. .

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40