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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. Among other stuff.

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Humans of Marketing: Dan Brackett

Conductor

As part of that we did some database marketing and even telemarketing, and that got my marketing juices flowing. Christine Schrader: Almost as much of a rush as seeing a traffic spike, right? I’m excited to see some of this come to fruition and see the traffic results after the fact. I love that.