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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

I hope this blog post serves as a starting point if you’re interested in ABM platforms or a great resource if you’re looking to brush up on a few platforms out there. Deliver relevant experiences with website personalization to increase engagement and interaction.

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20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Adobe Experience Cloud Blog

In this blog, I’ll share 20 insights from power users that you can apply to your own marketing automation practices. Dan recommends a tagging system that includes geography, product/solution area, offer type (blog, case study, data sheet, etc.), Data hygiene is key.

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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)