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A Guide to Marketing Automation

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According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. For a more detailed look at sales and marketing alignment, check out the following blog posts: 3 Best Practices for Sales and Marketing Alignment 20 Sales and Marketing Alignment Statistics. Prioritize Data Hygiene.

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A Guide to Marketing Automation

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According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Prioritize Data Hygiene As we said earlier, data hygiene can be one of the biggest obstacles to success when it comes to automation. Luckily, most vendors offer training as a part of your original investment.