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The Lead Generation Strategy Guide

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What’s more, display campaigns have very low CTR (only 0.17%). Republishing blog posts on just two different sites can lead to a 34% increase in page views. Company Blog. SEO’s best friend: the blog post. Company blogs take commitment, but pay dividends in a variety of ways. Social Media.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What’s more, display campaigns have very low CTR (only 0.17%). Republishing blog posts on just two different sites can lead to a 34% increase in page views. Company Blog SEO’s best friend: the blog post. Company blogs take commitment, but pay dividends in a variety of ways.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". . Opportunities by Lead Source. This answers the question: "Which lead source drives the most amount of opportunities?". . Brian Hansford.

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Making Sense of Marketing Acronyms: Part 1

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In today’s blog post, we’ll run through over 50 sales and advertising-centric acronyms; some you need to know, most you should know, and others you may never come across and probably don’t need to memorize. CTR (Click-Through Rate) The percentage of people who take action and click the button you wanted them to click.