Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter
Metadata
JANUARY 8, 2024
According to Forrester, over 90% of survey respondents said buyers “completely” or “somewhat” trust peers for vendor advice. Source: Metadata’s 2023 Paid Social Benchmark Report Liam also suggests avoiding gated content and MQL-driven marketing. We agree with that advice, too. Want to learn more about Metadata? Schedule a demo today.
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