Blog, Cost per Lead, SEO and SQO

How to Build a Paid Media Strategy in a Down Economy

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JANUARY 18, 2023

Why top advertisers think like investors and scientists They say B2B marketers wear many hats—email guru, SEO wizard, content machine, and more. Instead of reacting emotionally to a high cost per lead (CPL), dig deep to understand how your strategy impacts revenue—and then freak out, if necessary.

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Webinar Metrics Cost per Lead Ad Building Media

Making Sense of Marketing Acronyms: Part 1

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MAY 8, 2023

In today’s blog post, we’ll run through over 50 sales and advertising-centric acronyms; some you need to know, most you should know, and others you may never come across and probably don’t need to memorize. CPL (Cost Per Lead) The cost of finding your next potentially viable lead.

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Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools

B2B Marketing Zone

How to Build a Paid Media Strategy in a Down Economy

Making Sense of Marketing Acronyms: Part 1

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