Remove Blog Remove Cost per Lead Remove Media Remove Reachforce
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A Guide to Marketing Automation

Zoominfo

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

article thumbnail

A Guide to Marketing Automation

Zoominfo

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

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Top 10 Demand Generation Resolutions for 2014

The Point

Make your blog count. Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Even a modest lift in conversion rates (click to lead) can decrease cost per lead dramatically.