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B2B Lead Generation Blog: Closing the loop to improve lead generation performance

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

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How to Improve B2B Lead Quality

PureB2B

Try various tactics such as email marketing, content marketing, or even cold-calling to follow them up. Meet with them or speak with them through a video call, so that you can determine whether he or she is making an effort to understand the quality of leads you need.