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What’s Trending in Marketing for August 2020

Stevens & Tate

As part of its recent Enabling Dishonest Behavior Policy , Google Ads is banning any advertising for “spyware and surveillance technology” in both search and shopping starting August 11. Examples of unauthorized access includes hacking, cable-stealing, radar jamming technology, traffic signal changers, and phone/wiretapping.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Figures for company blog customer acquisition are closest in range, with 57% of B2C companies and 43% of B2B companies obtaining a customer through this channel. However, B2C marketers are more engaged in every other type of social media tracked by the survey.