Blast Campaigns Open Rate Viral Marketing Web 2.0 
The Effective Marketer
FEBRUARY 15, 2010
Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Our open rates average 30%. How can we improve open rates?
The Effective Marketer
JANUARY 13, 2009
If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.) United States License. Theme: Contempt by Vault9.
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