B2B Lead Management Market Heats Up
Online Marketing Institute
JULY 31, 2009
In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. There are so many studies that talk about the need for CMOs and VPs of Marketing to quantitatively measure the postive impact of Marketing on a company's top line. The topic is ROI measurement of Marketing initiatives.
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