ANNUITAS

MARCH 21, 2012

At most companies today, marketing and sales are working from an outdated playbook that was written back when interruptive, batch-and-blast, product-focused, hunch-based marketing actually worked, and sales was in control of the buying process. Statistics courtesy of DemandGen Report, Genius and Gartner. This is a good thing!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Blast Campaigns 100

Adobe Experience Cloud Blog

JANUARY 20, 2017

If you’re not familiar with the jarring statistics, here’s a recap: SiriusDecisions research shows that more than 90% of B2B marketers consider ABM “important” or “very important,” and 73% of B2B companies plan to increase their budgets for ABM initiatives in the next 12 months. Measure, Learn, and Improve.

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

Hubspot

JANUARY 18, 2012

Source: Gartner Research) Tweet This Stat. Source: Gartner Research) Tweet This Stat. 26) Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. Were you surprised by any of these statistics? (Source: Forrester Research) Tweet This Stat. Source: The Annuitas Group) Tweet This Stat.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Hubspot

AUGUST 27, 2012

And the statistics in this blog post are screaming it in our faces, telling us exactly where the future of our industry lies. Here are 33 statistics that give you a glimpse into where the future of marketing is headed! Source: Gartner ) Tweet This Stat! Source: Gartner ) Tweet This Stat! Source: Gartner ) Tweet This Stat!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. As per EmailMonks , “Personalized, triggered e-mails based on behavior are 3x better than batch-and-blast e-mails.”.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. As per EmailMonks , “Personalized, triggered e-mails based on behavior are 3x better than batch-and-blast e-mails.”.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145