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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Her blog is Phoenix Rising and her business is People Who Know. Rebel Brown's Tip.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation.