The Point

MARCH 18, 2014

In fact, he concludes: “Stop sending batch email blasts. If those purchased lists, as is often the case, filter into the company’s demand generation engine, the result is the kind of indiscriminate, untargeted campaigns that are the topic of Phil’s rant. Stop buying lists. In fact, I’d recommend it. Those days are long gone.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. I’m just not sure the rest of us are quite there yet. Phone contact has to play a role.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. Folks, at less than 20 employees, many of you look more like boutique agencies than true technology providers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40