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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

I wanted to know what some of the pioneers and leaders in the marketing world were doing to make sure that their digital presence at events were matching up with the success they were used to seeing at IRL conferences, tradeshows or workshops. Gone are the days of blasting an email to conference attendees and expecting a positive response.

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11 Steps to Make Sure Your Next Webinar Is a Total Flop

Hubspot

Email Marketing - Send an email invitation to those on your email list that would be interested in the topic about which you're presenting -- in other words, do some segmentation, not a full-fledged database blast. And if you want to see some webinar examples, check out HubSpot's on demand webinars for a little inspiration.