B2B Lead Management Market Heats Up
Online Marketing Institute
JULY 31, 2009
In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages. The good news?
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