ANNUITAS
AUGUST 19, 2010
A single, non-personalized email with a whitepaper download as the call-to-action will be mass-blasted to the entire database. Studies show that while many companies are adopting marketing automation, the need for lead management process is the key to getting true value from the solution. lead scoring).
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
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