Martech

JUNE 28, 2022

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Drive the shift from push to pull marketing. Data cannot be used simply to justify or defend marketing spend.

Marketing Automation Services 106

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 106

MKT1

OCTOBER 27, 2022

Marketing focuses on full-funnel, not just top of funnel The first order of business for building a fully-functioning marketing org is to recognize marketing as a full-funnel job. Put another way, with just MQL goals, you don’t have a marketing team; you have a (likely inefficient) demand gen team and nothing else.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Marketing Analytics Tools 52

markempa

DECEMBER 12, 2016

I see sales and marketing people trying too hard to automate and template-ize their actions, focusing on quantity and not quality. They’re approaching LinkedIn like an email blast campaign, and this is not what the network is about – Susan Tatum. Read about Five Ways to Immediately Boost Account-Based Marketing (ABM).

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Hubspot

JANUARY 4, 2021

"Once machine learning predicts the trends before they happen and provides clear guidance for marketers, why waste money to A/B test something that wouldn't work as well? Soon, marketers will be able to go all-in on what will work best without having to test the theory.". Digital marketing spend will continue to grow.

Trends 101

Trends Marketing AI Work Management Planning 101