Barriers Lead Management Sales Management SIC 
PureB2B
MAY 22, 2018
It may be common knowledge that generating a high volume of leads at the lowest cost possible is at the top of every marketer’s priority list. But while generating hundreds or even thousands of leads is a good thing, it doesn’t always translate to sales and profit. So, how do you know whether lead quality is high or poor?
PureB2B
MAY 22, 2018
It may be common knowledge that generating a high volume of leads at the lowest cost possible is at the top of every marketer’s priority list. But while generating hundreds or even thousands of leads is a good thing, it doesn’t always translate to sales and profit. So, how do you know whether lead quality is high or poor?
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