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Genius and LoopFuse Are Acquired; Leadsius Picks Up the Freemium Banner

Customer Experience Matrix

FEBRUARY 6, 2014

The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Can they succeed where Genius and LoopFuse did not? Both of the acquired vendors had bright prospects at one time but fell by the wayside.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

JUNE 19, 2015

Or perhaps people felt that the real barriers to adoption were lack of time and skills, so even a free product would not unlock a large new segment of customers. The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. My general impression was positive.

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