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How to Improve B2B Lead Quality

PureB2B

A recent study on lead generation revealed that for 77% of marketers, improving the quality of leads is the most important goal and the biggest barrier to success. When leads aren’t qualified, guiding them down the marketing and sales funnel can become even costlier in terms of time, effort, and resources.

article thumbnail

How to Improve B2B Lead Quality

PureB2B

A recent study on lead generation revealed that for 77% of marketers, improving the quality of leads is the most important goal and the biggest barrier to success. When leads aren’t qualified, guiding them down the marketing and sales funnel can become even costlier in terms of time, effort, and resources.