A quick guide to in-game advertising, the next game changer for marketers
illumin
DECEMBER 14, 2023
They also result in a higher average dwell time of 13%, compared to the 1.6% Challenges of in-game advertising Considering the ever-changing world of in-game advertising, as well as the industry’s increasing regard and utilization of it, it makes sense that IGA also comes with its own set of unique challenges and barriers.
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